Money Making Real Estate Marketing Ideas - Marketing

Money Making Real Estate Marketing Ideas   by Lanard Perry

in Marketing    (submitted 2005-08-16)

Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and

services with quality.

However, effective real estate marketing does not have to be

expensive, complicated, or sophisticated. Sometimes, plain,

simple, direct and to the point makes lasting impressions that result in increased business opportunities and more income.

One of the most effective real estate marketing ideas involves Expired Listings. If you're newly licensed, new to a community or simply looking for a way to increase your business you should aggressively pursue them.

Expired Listings are plentiful and always easy to find. All you have to do is look at your daily MLS updates.

If you make them a staple of your real estate marketing efforts by pursuing them consistently you should be able

to develop a steady stream of prospects and a solid income within 3 - 6 months, depending on your local market

conditions.

Still, getting them is easier said than done. However, a good real estate listing system can help set you apart from other Realtors in a relatively short period of time.

Below are some additional real estate marketing ideas.

1. Bumper stickers. Are you advertising yourself via bumper stickers, yet? If not you're missing out on a simple, cost effective marketing strategy.

So, here's the deal. It's very simple. Have some bumper stickers printed with your web site address and other

business information on it.

Ask your church, sorority, fraternity and/or other groups you belong to to support you by placing them on their cars. Many will be happy to help out, especially since it won't cost them anything to be supportive.

Also, make enough for family, friends and clients who are happy with your services and willing to share how great they think you are.

2. T - Shirts & Jackets. Real estate marketing via T - shirts and jackets is not a new or novel idea, but how many

Realtors do you see advertising via this medium. Did you say "none?" That's what I thought.

So, have some t-shirts and jackets made with your web site address and other business information on them. You, your

family and friends can wear them almost anywhere. Market your business year round for a one time cost. When it's too cold for t-shirts wear the jacket.

3. Baseball Caps. Here's another great way to get a lot of free advertising.

Have some baseball caps made with your web site address and other real estate business information on them. Heck, you

might as well spend a few more bucks and outfit your child's baseball team with them. It makes for great publicity and is also a nice thing to do for kids!

Ask the parents for "quid pro quo" by asking them to place your bumper stickers on their cars.

4. Envelopes, Stationary & Business Cards. These are the mainstay of any real estate marketing campaign, and a must for your marketing campaigns.